Liquor Reviews and Liquor Ratings for Best Vodka, Tequila, Whiskey, Rum, Liqueur, Gin, and Exotics

  • Smirnoff Pineapple-Coconut Sorbet-Another Selection for the Tropical Diet Smirnoff Pineapple-Coconut Sorbet-Another Selection for the Tropical Diet
    Bottom Line: The fourth entry in the Smirnoff sorbet line is not as exciting as its predecessors. In the world of pineapple and coconut, Smirnoff sorbet is not a new player but rather a latecomer… so, while competent and worth purchasing on sale, it’s not something we say one should go out of one’s way to buy.
  • Flipping the Switch on 2014 Flipping the Switch on 2014
    On April 1st, Proof66 officially “flips the switch” on the new year of 2014. This matters because our scoring algorithm gives preferential treatment to more recent scores from the judges.
  • Someone Asks: Why Does Proof66 Even Exist? Someone Asks: Why Does Proof66 Even Exist?
    From a fan: “Just stumbled on your site and I'm super confused by your rating system. It seems that this system is extremely disconnected from reality.
  • Bourbon: Best Bang for your Buck Bourbon: Best Bang for your Buck
    [reprinted with permission from Let's Talk Data] A friend and I went to a local whiskey bar recently, and were a bit overwhelmed at the options. However, we’re both bourbon fans and managed to pick a few at random to try.
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What is Proof66?

At some point in everyone's life — usually in the middle of doing a shot — you realize that this isn't such a good idea anymore; that you'd rather drink fine cocktails instead of shoot bad liquor. As you grimace and shiver while swallowing that fateful shot, you vow never to buy swill off the bottom shelf ever again.

Then you go to the liquor store and are confronted with many linear feet of different bottles. How do you choose? By price? By fanciness of bottle? By what the rappers are drinking in their videos?

Proof66 is meant to be the answer. We're a service that aggregates public liquor ratings and reviews from the San Francisco World Spirits Competition, the Beverage Testing Institute, and Wine Enthusiasts Magazine. Each of these services are independent, use blind taste tests, and between them have at some time or other rated the vast majority of liquors out there. Then, we take all those scores and - with a little Princeton-trained statistical magic - mix 'em all up and give you a final combined score for easy ranking. We now have over 7,000 spirits listed on the website. We research these spirits giving you the story behind the spirit, what distinguishes it, who might enjoy it, and what to do with it once you’ve got it. Some of the highest-rated spirits in the world can be found for only $40. Proof66 helps you find those spirits.

We also give you a chance to add your own thoughts. The combined user reviews become the "Rabble Score" or, if you will, the score of the "common man." This gives you a nice balance between what the snobby critics think and what the people on the street think.

Powerful search tools and thousands of ratings give you what you need to make smarter choices with your liquor… you don’t have to drink swill ever again! Drinking liquor is like listening to music on your iPod: each liquor bottle is like a good song mingling in different playlists. At Proof66, you have the chance to make multiple "playlists" of liquor bottles: use them to track your inventory, make a shopping list, and more! If you're looking for microdistilleries or single malts or homegrown liquors or exotic liqueurs, our goal is to provide you with the very best possible roadmap for tasting and finding good liquor no matter what your tastes.

For more information, see our FAQ section.