There is a crystalline moment in everyone's life when you realize you no longer have to buy swill off the bottom shelf at the liquor store. That you have achieved a certain status where you're ready to explore better stuff.

In short, you've realized that there really isn't any good reason to be shooting liquor any longer.

That crystalline moment is usually met with bafflement when, upon going to to the liquor store, you're confronted with many linear feet of different bottles. How does one choose? By price? By fanciness of bottle? By what the rappers are drinking in their videos?

We're a bunch of guys who got together, found out on our own that the professional judges were usually pretty right, and decided to launch something to help the rest of the world discover these great liquors. And you know what? It's not always the most expensive bottle that wins the day!!

We aggregate the public ratings from the San Francisco World Spirits Competition, the Beverage Testing Institute, and Wine Enthusiasts Magazine. Each of these services are independent, use blind taste tests, and between them have at some time or other rated the vast majority of liquors out there. Then, we add our own commentary and give you a chance to add yours. The combined user reviews become the "Rabble Score" or, if you will, the score of the common man.

Then, we take all those scores and-with a little Princeton-trained statistical magic-mix ‘em all up and give you a final combined score for easy ranking.

But we don't stop there! Drinking liquor is like listening to music on your iPod: each bottle is like a good song mingling in different playlists. At Proof66, you have the chance to make multiple "playlists" of bottles: use them to track your inventory, make a shopping list... we even give you the ability to register with us for special events just like June Brides register for china at Target^®. Pass our gift registry out for your next bachelor party and watch the good times roll!!

If you're looking for microdistilleries or single malts or homegrown liquors or exotic liqueurs, our goal is to provide you with the very best possible roadmap for tasting and finding new offerings no matter what your tastes.