Rum - Aged

Deadhead Imported Rum

From: Mexico Liquor Review Category: Aged Rum

Bottle/Rating Data

Rating Description

Tier 3
This is a Tier 3 score in the Rum category. It means critics recommended the spirit but it will be a value brand or have an exotic taste.
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San Francisco World Spirits Competition

  • 2013

Beverage Testing Institute

  • This bottle has not been rated by this competition.

Wine Enthusiast

  • This bottle has not been rated by this competition.

Proof66 Notes

Deadhead rum is most recognizable as the aged rum in the shrunken head bottle: a striking presentation that is meant to represent the "tsantsa," the trophy retained by a victorious warrior over his opponent. The marketing website has a paean to the South American Jivaro who are "the only tribe that remains unconquered by the Spanish Empire." The rum itself is an aged variety coming from Vera Cruz, Mexico sourced at an undisclosed location. The distillate base is said to be both pressed sugar cane juice (in the French rhum agricole tradition, which usually means to us an earthy, vegetative quality) and molasses (a more typical rum base that we mark with a deep sweetness). It is aged for 6 years in European Oak prior to bottling. There is a final resting period in a combination of whiskey, and various wine casks for additional flavors. 

The Deadhead brand was created and managed by Iconic Brands, Inc under the direction of Kim Brandi. In an interview with Tasting Panel Magazine (March, 2013) Brandi claims her heritage as an artist creates the "visual impact of the brand." Yet she asserts "The bottle alone may draw consumers in for the first time but it's the spirit inside that keeps them coming back for more." The distinctive calaveras bottle design of Iconic Brands was involved in a series of legal disputes in 2015 ending with Iconic Brands and Brandi retaining rights to the design.

Rabble Reviews

This bottle has 1 rating and 1 review.
lpy89 lpy89 (173) (2015-05-26)
Great presentation, terrible rum. Tastes so dry with no character. For the price, this is complete miss.
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  • 851120004009
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