Tequila - Blanco

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Sauza 901 Blanco Tequila

From: Jalisco, Mexico Liquor Review Category: Blanco Tequila

Bottle/Rating Data

Rating Description

Tier 2
This is a Tier 2 score in the Tequila category. It means critics have highly recommended the spirit as a benchmark in the category.
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San Francisco World Spirits Competition

  • 2011
  • 2012
  • 2013
  • 2014
  • 2015

Beverage Testing Institute

  • This bottle has not been rated by this competition.

Wine Enthusiast

  • This bottle has not been rated by this competition.

Proof66 Notes

901 Blanco tequla is the unaged expression bottled right from the still--often considered to be the truest expression of tequila.

901 Tequila is Justin Timberlake's baby. The name is meant to invoke the time that "the evening ends and the night begins." The tequila itself is sourced at Tequilera Newton where they use a combination of modern distillation techniques and experience. It is said to be aided by a type of proprietary yeast that reportedly benefits the ultimate flavor.

Justin Biel, brother of Jessica Biel (Justin Timberlake's girlfriend), worked for the brand and was quoted by US Magazine as launching into a tirade about brand support: ""I've been waiting for [Timberlake] to do something with this f**king brand -- make a song about it, put it in a god damn video, hold it up, take some pictures, I don't care," he rails. "Just do something because we're dying on the motherf**king vine here!" UPDATE: a press release in January, 2014 suggests Timberlake may begin taking a more active role in the tequila. This same announcement changes the name from 901 Tequila to Sauza 901 Tequila and, we presume, moves production from the previous Destileria Santa Lucia (NOM 1173) to Sauza (NOM 1102).

Rabble Reviews

This bottle has 1 rating and 1 review.
Allan Allan (160) (2015-01-10)
Let's see... Triple distilled for the yuppie vodka crowd who like the idea of drinking tequila but really want to drink a flavorless, nondescript, spirit. Not harsh or off putting in anyway but stripped through over distillation to an agave based vodka. Notice most premium tequilas are distilled to around 80 proof so as to retain the most of the original flavor of the distillate. Anyway.... Great for the vodka crowd; Terrible if your a tequila drinker.
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