Tequila - Reposado

Apocalypto Reposado 100% de Agave Tequila

From: Jalisco, Mexico Liquor Review Category: Reposado Tequila

Bottle/Rating Data

Rating Description

Tier 3
This is a Tier 3 score in the Tequila category. It means critics recommended the spirit but it will be a value brand or have an exotic taste.
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Awards

San Francisco World Spirits Competition

  • 2013

Beverage Testing Institute

  • This bottle has not been rated by this competition.

Wine Enthusiast

  • This bottle has not been rated by this competition.

Proof66 Notes

The Apocalypto Reposado is aged in American White Oak for 6 months prior to bottling, giving the normally clear tequila a light body and flavor. 

Apocalypto tequila is a celebration of the Mayan tradition of the "optimal spirit," which the marketing spirit defines as the intellect of man balanced with the strength of the jaguar. This is exemplified by the stylized bottle featuring a half-man / half-jaguar head. The name stemming from "apocalypse" is not meant in the sense of the end of the world but rather the "lifting of the veil" to dispose of misconceptions. The tequila is made from Lowland Blue Agave that is baked in traditional stone ovens for 2 - 3 days then the juice (miel) rested for an addition 2 - 3 days, which they believe adds to the flavor.

The Apocalypto brand was created and managed by Iconic Brands, Inc under the direction of Kim Brandi. In an interview with Tasting Panel Magazine (March, 2013) Brandi claims her heritage as an artist creates the "visual impact of the brand." Yet she asserts "The bottle alone may draw consumers in for the first time but it's the spirit inside that keeps them coming back for more." The distinctive calaveras bottle design of Iconic Brands was involved in a series of legal disputes in 2015 ending with Iconic Brands and Brandi retaining rights to the design.

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